GOOGLE Business Model
As we have witness for today, World Wide Web have contributed a lot to the lives of many people not just the simple things we do but has come to affect our daily life. Since internet is used for a lot of things like chatting, for research and many more. And one of the most popular corporation that specialized Internet search is Google.
As I first use the internet and have signed up for an e-mail account, honestly, I haven’t thought of using Google since I’m not familiar of it. But just came in my second year in college I observe that Google have more exciting services in my opinion than the other one I used before.
But before Google reached its highest peak of achievement towards the very competitive environment, let just go back first from its brief history.
Google began in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, when they were both PhD students at Stanford University in California.They hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page.
The name "Google" originated from a misspelling of the word "googol",which refers to 10100, the number represented by a 1 followed by one hundred zeros.
Since all of us are already dependent on the internet, Google has made a part of every person using the cloud. Aside from Internet searching, it also produces profits from the advertising company through its services like free-to-user email, social networking, video-sharing services and a lot more.
Information Technology basically plays a big role on how Google works. We use Google as a search engine to obtain information in the internet. Thus, their Information Technology department would likely be responsible for storing information, protecting information, processing the information, transmitting the information as necessary, and later retrieving information as necessary. Google is a place with a very high percentage of tech-savvy people.With this, Google think of creating a technology environment where they can capture the users need and eventually get a more chance to improve the quality of management they have. And yes, acquiring additional contented and happy users. The ability of Google to build their own high-performance systems that are not that costly and can still do massive workloads is such a great IT advantage to Google.They have used it as an advantage for offering a lot of services that cater all the needs of the people using the Internet.
According to Hitwise, Google now has 64 percent of the total search market. These days, searching on google just takes between 0.12 to 0.06 seconds. We could say that it is really, really fast. Google had also build their own servers and storage systems.
Google held on to its commanding lead as the preferred search engine in the U.S. in May, processing almost 60 percent of all queries filed, way ahead of its two closest competitors Yahoo and Microsoft.
Google nabbed 59.3 percent of search queries, followed by Yahoo in a very distant second place with 22 percent and Microsoft's MSN with 12.1 percent, according to market researcher Hitwise.
With the Google huge infrastructure, it has establish a more firm barrier to its rival and maintaining a competitive attitude towards the market.
In every success of a company, competition could never be avoided. Thus, despite of all the achievements Google has, competitors would always be there.
Google Competitors :
• Yahoo!
• Ask.com
• MSN
• AOL
• Teoma
• Wisenut
This is a comparison table that simply shows how competitive Google is in the Market.
Google had been in the business for so long. A lot of services had come and go I guess. But there’s a lot of new services that brought excitement to every user of Google. The services like, several desktop applications, including Google Desktop, Picasa, SketchUp and Google Earth, an interactive mapping program powered by satellite and aerial imagery that covers the vast majority of the planet. Also the Google Docs and Google Calendar which I personally used now. Another is the Google Chrome, an open-source web browser. Just last year, Google Latitude have been launched. It is a software that allows users of mobile phones and other wireless devices to automatically share their whereabouts with family and friends.
We have known Google mainly as just a promising search engine but there are some features of what made it unique form the other search engines. Like Gmail, a web-based e-mail that allows user to store up to 1Gb. Thus, letting the users to store their mails even the oldest one without thinking of deleting it worrying that the inbox would later on hit the limits of mail. We are familiar of GoogleMaps which let users to search for places and driving directions. As a search engine, it is always a plus factor for processing the information very fast. The speed of Google has also been a key factor in its success.
Google might be different from the other because they develop tools and unique applications that internally useful and it is made originally by the Google engineers and later on releases it to the World. It is not all about these tools, but how uniquely the Company unconventional IT strategy made Google different from the other.
And What makes Google so great? It sets the standard for Silicon Valley: free meals, swimming spa, and free doctors onsite. Engineers can spend 20% of time on independent projects. No wonder Google gets 1,300 resumes a day. These are just few of the services and facts that made Google more unique to its competitors.
If you are just a plain Google user, you will never bother to know on how your searches really works. But for Google Engineers, they would be require to think both insanely on how to deliver the best results to the user. As I have remembered on one of the seminar I have attended, just a simple search for “an orange” compromised about 120 bytes of data. It is not really easy to work on Google. As it founded by geeks and will also be run by geeks. A company where 650 smart people gather to develop more helpful tools to the many. And they believe that the most important thing they will always remember is to understand its user and get their attention, especially their trust.
References:
http://www.reuters.com/article/idUSTRE5131Z620090204
http://www.informationweek.com/news/software/linux/showArticle.jhtml?articleID=192300292
http://www.programmersparadox.com/2008/03/17/googles-unique-advantage/
http://en.wikipedia.org/wiki/Google
As I first use the internet and have signed up for an e-mail account, honestly, I haven’t thought of using Google since I’m not familiar of it. But just came in my second year in college I observe that Google have more exciting services in my opinion than the other one I used before.
But before Google reached its highest peak of achievement towards the very competitive environment, let just go back first from its brief history.
Google began in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, when they were both PhD students at Stanford University in California.They hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page.
The name "Google" originated from a misspelling of the word "googol",which refers to 10100, the number represented by a 1 followed by one hundred zeros.
Since all of us are already dependent on the internet, Google has made a part of every person using the cloud. Aside from Internet searching, it also produces profits from the advertising company through its services like free-to-user email, social networking, video-sharing services and a lot more.
Information Technology basically plays a big role on how Google works. We use Google as a search engine to obtain information in the internet. Thus, their Information Technology department would likely be responsible for storing information, protecting information, processing the information, transmitting the information as necessary, and later retrieving information as necessary. Google is a place with a very high percentage of tech-savvy people.With this, Google think of creating a technology environment where they can capture the users need and eventually get a more chance to improve the quality of management they have. And yes, acquiring additional contented and happy users. The ability of Google to build their own high-performance systems that are not that costly and can still do massive workloads is such a great IT advantage to Google.They have used it as an advantage for offering a lot of services that cater all the needs of the people using the Internet.
According to Hitwise, Google now has 64 percent of the total search market. These days, searching on google just takes between 0.12 to 0.06 seconds. We could say that it is really, really fast. Google had also build their own servers and storage systems.
Google held on to its commanding lead as the preferred search engine in the U.S. in May, processing almost 60 percent of all queries filed, way ahead of its two closest competitors Yahoo and Microsoft.
Google nabbed 59.3 percent of search queries, followed by Yahoo in a very distant second place with 22 percent and Microsoft's MSN with 12.1 percent, according to market researcher Hitwise.
With the Google huge infrastructure, it has establish a more firm barrier to its rival and maintaining a competitive attitude towards the market.
In every success of a company, competition could never be avoided. Thus, despite of all the achievements Google has, competitors would always be there.
Google Competitors :
• Yahoo!
• Ask.com
• MSN
• AOL
• Teoma
• Wisenut
This is a comparison table that simply shows how competitive Google is in the Market.
Google had been in the business for so long. A lot of services had come and go I guess. But there’s a lot of new services that brought excitement to every user of Google. The services like, several desktop applications, including Google Desktop, Picasa, SketchUp and Google Earth, an interactive mapping program powered by satellite and aerial imagery that covers the vast majority of the planet. Also the Google Docs and Google Calendar which I personally used now. Another is the Google Chrome, an open-source web browser. Just last year, Google Latitude have been launched. It is a software that allows users of mobile phones and other wireless devices to automatically share their whereabouts with family and friends.
We have known Google mainly as just a promising search engine but there are some features of what made it unique form the other search engines. Like Gmail, a web-based e-mail that allows user to store up to 1Gb. Thus, letting the users to store their mails even the oldest one without thinking of deleting it worrying that the inbox would later on hit the limits of mail. We are familiar of GoogleMaps which let users to search for places and driving directions. As a search engine, it is always a plus factor for processing the information very fast. The speed of Google has also been a key factor in its success.
Google might be different from the other because they develop tools and unique applications that internally useful and it is made originally by the Google engineers and later on releases it to the World. It is not all about these tools, but how uniquely the Company unconventional IT strategy made Google different from the other.
And What makes Google so great? It sets the standard for Silicon Valley: free meals, swimming spa, and free doctors onsite. Engineers can spend 20% of time on independent projects. No wonder Google gets 1,300 resumes a day. These are just few of the services and facts that made Google more unique to its competitors.
If you are just a plain Google user, you will never bother to know on how your searches really works. But for Google Engineers, they would be require to think both insanely on how to deliver the best results to the user. As I have remembered on one of the seminar I have attended, just a simple search for “an orange” compromised about 120 bytes of data. It is not really easy to work on Google. As it founded by geeks and will also be run by geeks. A company where 650 smart people gather to develop more helpful tools to the many. And they believe that the most important thing they will always remember is to understand its user and get their attention, especially their trust.
References:
http://www.reuters.com/article/idUSTRE5131Z620090204
http://www.informationweek.com/news/software/linux/showArticle.jhtml?articleID=192300292
http://www.programmersparadox.com/2008/03/17/googles-unique-advantage/
http://en.wikipedia.org/wiki/Google
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